TDS stands for Total Dissolved Solids. It is the measure of all organic and inorganic substances dissolved in water, including minerals, salts, metals, and small amounts of organic matter.
TDS is expressed in ppm (parts per million) or mg/L and is one of the most important indicators of water quality.
Water naturally picks up minerals and salts as it flows through soil and rocks.
Purification processes (like RO, distillation, ion exchange) reduce TDS levels by removing dissolved particles.
TDS includes both beneficial minerals (calcium, magnesium, potassium) and harmful contaminants (lead, arsenic, nitrates, fluoride).
Low TDS (<50 ppm): Very pure but often lacks essential minerals, leading to “flat-tasting” and less nourishing water.
Optimal TDS (50–150 ppm): Balanced level, providing both purity and beneficial minerals for hydration, bone strength, and metabolism.
High TDS (>300 ppm): May contain excess salts and toxic metals, which can harm health and organs like kidneys.
Indicates overall water quality.
Helps determine the balance between purity and mineral presence.
Guides the selection of suitable purification technology (RO, UV, etc.).
Essential for maintaining healthy drinking standards.
⚠️ TDS level alone does not define safety – type of dissolved solids also matters.
⚠️ Very low TDS may deprive water of beneficial minerals.
⚠️ Very high TDS can damage appliances, pipes, and human health.
TDS (Total Dissolved Solids) is the total concentration of minerals, salts, and organic matter dissolved in water. An ideal TDS level (80–250 ppm) ensures safe, palatable, and mineral-rich drinking water. Both extremely low and excessively high TDS levels can negatively affect health and water quality.
Reverse Osmosis (RO) is an advanced water purification technology that removes dissolved salts, heavy metals, chemicals, and microorganisms from water. It works on the principle of forcing water through a
Semi-permeable membrane under pressure, allowing only pure water molecules to pass through while rejecting contaminants.
1. Pre-Filtration
Before water reaches the RO membrane, it passes through sediment and activated carbon filters.
These remove dirt, chlorine, and organic impurities that could damage the RO membrane.
2. High Pressure Pump
A pump applies pressure (usually 8–15 bar for domestic systems, higher for industrial).
This pressure is essential because it pushes water against its natural osmotic direction (hence called reverse osmosis).
3. RO Membrane Filtration
The heart of the process is the semi-permeable RO membrane.
Its pores are as small as 0.0001 microns.
Pure water molecules pass through, while salts, heavy metals, pesticides, bacteria, and viruses are blocked.
4. Separation of Streams
Permeate (Product Water): Clean, purified water safe for drinking.
Reject (Concentrate/Brine): Waste stream containing all the dissolved salts and impurities, which is drained out.
5. Post-Filtration & Storage
The purified water often passes through a post-carbon filter to enhance taste.
Finally, it is stored in a clean tank, ready for consumption.
Removes up to 95–99% of dissolved salts and impurities.
Eliminates toxic metals (lead, arsenic, mercury, fluoride).
Blocks bacteria, protozoa, and viruses.
Improves taste and odor by removing chlorine and organic matter.
Ensures consistently safe and clean drinking water.
High level of purification
Effective against both chemical and biological contaminants
Makes hard water suitable for drinking
Essential for areas with polluted water sources
⚠️ Removes beneficial minerals along with contaminants
⚠️ Produces wastewater (reject water)
⚠️ Requires electricity and regular maintenance
Reverse Osmosis = Pressure-driven separation process where water passes through a semi-permeable membrane, leaving behind dissolved salts, heavy metals, and microbes.
It is considered one of the most reliable and advanced methods of water purification worldwide.
Never install an RO system without proper knowledge.
Using RO without understanding its science can be harmful for you and your family.
Always consult an expert before choosing RO for your home.
Avoid cheap RO units available in the market without guidance, as RO is a technology based entirely on science and requires complete awareness to use safely and effectively.
Free radicals are unstable molecules or atoms that contain an unpaired electron. Because they lack stability, they aggressively react with nearby molecules such as DNA, proteins, and lipids by stealing electrons. This process causes oxidative stress, which is linked to aging and many chronic diseases.
Free radicals are produced naturally during cellular metabolism (energy production).
External sources like pollution, smoking, UV radiation, pesticides, and stress also increase their levels.
When free radicals attack DNA and cells, they cause mutations, premature cell death, and inflammation.
Normally, the body uses antioxidants (from food, enzymes, or water) to neutralize free radicals.
Excess free radicals damage cells and tissues, leading to:
DNA mutations
Faster aging of skin and organs
Increased risk of cancer, diabetes, heart disease, and neurodegenerative disorders
Controlled levels of free radicals are useful for immunity (they help kill harmful microbes).
Balance between free radicals and antioxidants is crucial for long-term health.
Explain the connection between oxidative stress and chronic diseases.
Highlight why antioxidants (vitamins, minerals, molecular hydrogen) are essential.
Acts as a key scientific concept for understanding modern lifestyle diseases.
⚠️ Free radicals cannot be completely avoided, as they are a natural by-product of metabolism.
⚠️ Excess antioxidants may also interfere with normal biological processes.
⚠️ Only balance (not elimination) of free radicals ensures good health.
Free radicals are unstable molecules with unpaired electrons that damage DNA, proteins, and cells through oxidative stress. While the body produces them naturally, external factors increase their harmful levels. Antioxidants are necessary to neutralize free radicals, reduce DNA damage, slow aging, and protect against chronic diseases.
pH is a scientific measure of how acidic or alkaline a liquid is, on a scale from 0 to 14.
pH 7 = Neutral (pure water)
pH < 7 = Acidic (e.g., lemon juice, vinegar)
pH > 7 = Alkaline (e.g., baking soda solution)
It represents the concentration of hydrogen ions (H⁺) in water. More hydrogen ions = acidic; fewer hydrogen ions = alkaline.
Acidic water (low pH): High hydrogen ion concentration, can corrode pipes, teeth, and is generally harmful if consumed regularly.
Neutral water (pH 7): Balanced and safe, but not always optimal for health depending on body needs.
Alkaline water (pH 8–10): Contains more hydroxyl ions (OH⁻), which help neutralize excess acidity in the body.
The human body naturally leans towards acidity due to diet, stress, and environment. Correcting this imbalance is important for cellular health.
Neutralizes excess acid in the stomach and tissues.
Helps reduce acid reflux and digestive discomfort.
Supports better oxygen transport in the blood.
Provides an environment less favorable for certain diseases linked to acidity.
Indicates water quality (acidic, neutral, alkaline).
Alkaline water supports acid–base balance in the body.
Promotes hydration and metabolic efficiency.
⚠️ Extremely high alkaline water (pH > 11) may cause digestive upset.
⚠️ Extremely acidic water (pH < 5) can damage teeth, bones, and health if consumed.
⚠️ pH alone does not determine water safety – contaminants must also be considered.
pH is the Potential of Hydrogen, a scale that defines the acidity or alkalinity of water. Balanced alkaline water (pH 8–10) is considered beneficial for neutralizing excess body acids, supporting digestion, and maintaining overall health. It is one of the most important scientific indicators of water quality.
ORP, or Oxidation-Reduction Potential, is a measure of a liquid’s ability to either oxidize (cause damage by taking electrons) or reduce (protect by giving electrons).
Measured in millivolts (mV).
Positive ORP (+200 to +600 mV): Indicates oxidizing properties, often linked to free radical activity and cellular stress.
Negative ORP (0 to –400 mV): Indicates antioxidant properties, meaning the water can neutralize free radicals.
Oxidation: When molecules lose electrons, they become unstable, leading to oxidative stress in the body.
Reduction: When molecules gain electrons, they stabilize and can act as antioxidants.
Water with a negative ORP provides extra electrons that neutralize harmful free radicals, protecting cells and DNA from oxidative damage.
Acts as an indicator of water’s antioxidant capacity.
Negative ORP water helps fight oxidative stress.
Supports slower aging, stronger immunity, and better cellular repair.
Used in health science to measure the “protective potential” of water.
Scientifically measurable in millivolts.
Negative ORP water acts as a natural antioxidant.
Supports DNA protection and cell longevity.
Enhances the body’s defense against free radicals.
⚠️ ORP only indicates antioxidant potential, not overall water purity.
⚠️ Very high negative ORP values may not be stable for long periods.
⚠️ ORP needs to be considered along with pH and mineral balance for true water quality.
ORP is the Oxidation-Reduction Potential of water, measured in millivolts (mV). It reflects whether water is oxidizing (positive ORP, harmful) or reducing (negative ORP, beneficial). Water with negative ORP acts as an antioxidant, neutralizing free radicals and supporting long-term health at the cellular level.
Electrolysis is a scientific process in which an electric current is passed through water to split it into two streams — alkaline water and acidic water.
This is achieved using platinum-coated titanium electrodes inside an ionization chamber. The process reorganizes the ions present in water, changing its properties without adding any chemicals.
1. Water enters the ionization chamber containing electrode plates.
2. When electricity is applied, ions separate:
Hydroxyl ions (OH⁻) accumulate on the alkaline side.
Hydrogen ions (H⁺) concentrate on the acidic side.
3. This separation creates:
Alkaline water: Higher pH, rich in active hydrogen, antioxidant in nature.
Acidic water: Lower pH, useful externally for cleaning, sterilization, and skin care.
Produces alkaline water that helps neutralize acidity in the body.
Generates molecular hydrogen (H₂), a powerful antioxidant.
Provides acidic water for non-drinking uses such as washing fruits, vegetables, or for hygiene purposes.
Enhances the natural properties of water without adding chemicals.
Creates two useful types of water simultaneously (alkaline + acidic).
Enhances water’s antioxidant capacity through hydrogen generation.
Supports better hydration at the cellular level.
100% natural process, only electricity and water involved.
⚠️ Requires clean, filtered water input for best performance.
⚠️ Electrolysis efficiency depends on water’s mineral content (TDS).
⚠️ Regular maintenance of electrodes is necessary for consistent results.
Electrolysis is the core scientific process that transforms ordinary water into alkaline antioxidant water and acidic water. By applying electric current through electrode plates, ions are separated, producing water that supports both health (alkaline side) and hygiene (acidic side). It is the foundation of modern water ionization technology.
Minerals are naturally occurring inorganic elements that are essential for human health. In water, the most important minerals include calcium, magnesium, potassium, and sodium. These are known as electrolytes, because they help regulate hydration, nerve signaling, and muscle function. Drinking water is one of the natural sources of these essential minerals.
Calcium (Ca²⁺): Supports strong bones, teeth, and healthy muscle contractions.
Magnesium (Mg²⁺): Helps regulate blood pressure, enzyme activity, and nerve functions.
Potassium (K⁺): Balances fluids in cells, supports heart rhythm, and reduces blood pressure.
Sodium (Na⁺): Maintains fluid balance, nerve signaling, and muscle activity.
The right mineral balance in water ensures that hydration is not just about fluid intake, but also about nutritional value.
Provides electrolytes that improve cellular hydration.
Strengthens bones and teeth through calcium.
Supports the nervous system and heart function.
Prevents dehydration-related fatigue by balancing body fluids.
Mineral-rich water is linked to improved metabolism and energy levels.
Essential for maintaining electrolyte balance.
Natural source of daily mineral intake.
Enhances hydration efficiency.
Contributes to long-term health and disease prevention.
⚠️ Too low minerals (very soft or distilled water) can cause mineral deficiency over time.
⚠️ Excess minerals (very high TDS water) may lead to kidney stones, hypertension, or taste issues.
⚠️ Balance between purity and mineral content is critical.
Minerals in water, such as calcium, magnesium, potassium, and sodium, are essential for bone strength, hydration, nerve signaling, and heart health. Both deficiency and excess of minerals can harm the body, so balanced mineral content in drinking water is key for optimal health and hydration.
“Water absorption at cellular level”
Hydration is the process by which water is absorbed and utilized by the body to maintain essential biological functions. Since about 60–70% of the human body is water, proper hydration is crucial for survival, energy, and overall health. It is not only about how much water we drink, but also about how efficiently our cells absorb and use it.
After drinking, water enters the digestive system and is absorbed into the bloodstream.
Through blood circulation, water reaches every organ and cell.
Water helps transport nutrients, regulate body temperature, and remove waste through urine, sweat, and respiration.
Cellular hydration depends on water structure and mineral balance – smaller molecular clusters and electrolytes allow faster, more effective absorption.
Maintains blood circulation and oxygen delivery.
Supports digestion, nutrient transport, and waste removal.
Regulates body temperature through sweating.
Improves brain function, memory, and concentration.
Keeps skin healthy, joints lubricated, and energy levels stable.
Prevents dehydration-related issues such as headaches, fatigue, and kidney stress.
Fundamental for every cellular and metabolic process.
Directly linked to energy, detoxification, and mental clarity.
Influences physical performance and recovery.
Vital for long-term organ health and immunity.
⚠️ Overhydration (excess water intake) can cause electrolyte imbalance (hyponatremia).
⚠️ Dehydration leads to fatigue, poor concentration, kidney strain, and long-term health risks.
⚠️ Quality of water (minerals, pH, structure) also affects hydration efficiency.
Hydration is the process of water absorption and utilization in the human body, essential for circulation, detoxification, brain activity, and metabolism. Effective hydration depends not just on quantity, but also on the quality of water — including its mineral content, pH, and molecular structure.
Water is the essence of life. Every cell, tissue, and organ in our body depends on it to function properly. Around 60–70% of the human body is made up of water, which makes it the single most important element for survival after oxygen.
CIRCULATION OF BLOOD
The heart pumps nearly 7,200 liters of blood every single day, and water is the main carrier that transports oxygen, nutrients, and hormones to every cell.
CELLULAR FUNCTION
Each of our trillions of cells requires water to generate energy, repair damage, and maintain balance.
TEMPERATURE REGULATION
Sweating and evaporation keep body temperature stable, especially during heat and physical activity.
DETOXIFICATION
The kidneys filter about 50 gallons (around 180 liters) of blood daily, removing toxins and waste materials through urine – a process only possible with adequate hydration.
DIGESTION & NUTRIENT ABSORPTION
Water helps break down food, dissolve nutrients, and deliver them into the bloodstream for absorption.
JOINT & ORGAN PROTECTION
Water cushions joints, protects delicate organs like the brain and spinal cord, and maintains lubrication for smooth movement.
Not just the quantity, but also the quality of water makes a difference. Clean, ionized, and alkaline-rich water helps maintain the body’s natural pH balance, improves hydration efficiency, and supports long-term health.
Alkaline Ionized Water is not just alkaline — it is energized, smooth, and antioxidant-rich water created through the process of electrolysis. Unlike ordinary water, it carries molecular hydrogen, active minerals, and a highly negative ORP (Oxidation Reduction Potential), which make it extremely beneficial for the human body.
SMOOTH & GREAT TASTE
Ionized water feels lighter, smoother, and more refreshing to drink, encouraging you to stay hydrated throughout the day.
FASTER ABSORPTION & HYDRATION
With its smaller molecular clusters, alkaline ionized water is absorbed more efficiently at the cellular level, providing quick hydration and energy.
BALANCES BODY ACIDITY
Modern lifestyles, stress, and processed foods create excess acidity in the body. Ionized alkaline water helps neutralize and buffer hyper-acidity, supporting better digestion and metabolism.
POWERFUL ANTIOXIDANT EFFECT
Thanks to its negative ORP, alkaline ionized water acts as a natural antioxidant. The more negative the ORP, the stronger its ability to fight oxidative stress, inflammation, and cellular damage.
ESSENTIAL MINERAL ENRICHMENT
Rich in alkaline minerals like calcium, magnesium, and potassium, ionized water supports bone health, muscle function, and heart vitality.
BOOSTS IMMUNITY
Molecular hydrogen (H₂) present in ionized water strengthens the body’s defense system, helping to improve resilience against diseases and infections.
Alkaline Ionized Water is not just alkaline — it is energized, smooth, and antioxidant-rich water created through the process of electrolysis. Unlike ordinary water, it carries molecular hydrogen, active minerals, and a highly negative ORP (Oxidation Reduction Potential), which make it extremely beneficial for the human body.
pH BALANCE
Maintains the body’s ideal pH (7.35–7.45), neutralizes excess acidity, and reduces risks of lifestyle-related diseases.
HEART HEALTH
Supports healthy blood circulation and lowers oxidative stress on arteries.
⚡ Electrolyte Edge: Potassium & magnesium regulate heartbeat and blood pressure.
🧠 BRAIN HEALTH
Hydrogen-rich water protects neurons from oxidative damage, improving memory, focus, and mental clarity.
🫁 LUNGS
Promotes efficient oxygen exchange, reduces internal acidity, and supports respiratory health.
DIGESTIVE HEALTH
Balances stomach acidity, reduces heartburn, reflux, and bloating.
⚡ Gut Advantage: Improves nutrient absorption in small & large intestine.
LIVER HEALTH
Flushes acidic toxins, reduces detox burden, and supports over 700 biochemical functions daily.
KIDNEY HEALTH
Prevents uric acid and stone formation, while improving natural filtration.
PANCREAS SUPPORT
Reduces acidity stress on the pancreas, helping maintain balanced insulin function and stable blood sugar levels.
MITOCHONDRIA (ENERGY CELLS)
Molecular hydrogen penetrates deep into mitochondria, boosting energy production and reducing oxidative stress.
🦴 BONE STRENGTH
Supplies calcium & magnesium in bio-available form, protecting against osteoporosis and maintaining flexibility.
SKIN GLOW & ANTI-AGEING
Hydrogen antioxidants protect against wrinkles, dryness, and cellular ageing. Keeps skin youthful and radiant.
SMALL INTESTINE
Enhances nutrient and electrolyte absorption for better metabolism.
LARGE INTESTINE
Improves bowel movement, balances gut flora, and prevents acidity-related digestive issues.
💧 SUPERIOR HYDRATION
Provides cellular-level hydration up to 5x more effective than regular tap or RO water.
⚖️ WEIGHT MANAGEMENT
Dissolves acidic fat pockets, prevents fat storage, and supports natural weight loss.
🏃 SPORTS PERFORMANCE
Hydrates faster, reduces lactic acid buildup, and speeds up recovery after exercise.
⚡ Performance Boost: Prevents cramps & improves stamina.
⚡ ENERGY & ELECTROLYTE BALANCE
Replenishes essential minerals (Ca, Mg, K, Na) lost in sweat & daily activity. Provides stable energy throughout the day.
pH SCALE AT A GLANCE
pH 2.5–5.5 → Acidic Water (external use: skin care, cleaning, disinfection)
pH 7.0 → Neutral Water (regular drinking water)
pH 8.5–9.5 → Alkaline Water (daily hydration, energy, wellness)
pH 10.0–10.5 → Strong Alkaline Water (washing fruits, removing pesticides, cooking)
✨ KEEPER Promise:
Every glass of alkaline ionized water delivers the synergy of hydration, electrolytes, antioxidants, and balance for a healthier tomorrow.
Molecular Hydrogen (H₂) is the smallest and most powerful antioxidant known to medical science. Unlike common antioxidants, hydrogen is selective — it targets only harmful free radicals without disturbing the beneficial ones that the body needs for normal immune and signaling functions.
DEEP CELLULAR PROTECTION:
Hydrogen molecules are tiny enough to cross cell membranes, reach mitochondria, and even pass the blood-brain barrier — protecting DNA, brain cells, and vital organs.
REDUCES OXIDATIVE STRESS:
Neutralizes hydroxyl radicals (the most toxic free radicals) which cause ageing, cell damage, and chronic diseases.
BOOSTS ENERGY PRODUCTION:
By supporting mitochondrial efficiency, hydrogen improves ATP (cellular energy) generation and reduces lactic acid buildup.
ANTI-INFLAMMATORY EFFECT:
Lowers chronic inflammation linked to diabetes, cardiovascular problems, arthritis, and neurodegenerative conditions.
LONGEVITY FACTOR:
Protects cells from premature ageing, keeps organs healthier for longer, and promotes vitality.
FASTER RECOVERY:
Reduces muscle fatigue, cramps, and soreness after physical activity.
STRONGER IMMUNITY:
Shields the body against oxidative stress and environmental toxins.
🧠 BRAIN SUPPORT:
Enhances memory, focus, and neurological protection.
YOUTHFUL AGEING:
Protects skin and organs from oxidative damage, keeping cells young.
⚡ STABLE ENERGY:
Improves mitochondrial performance, giving sustained energy throughout the day.
📌 SCIENTIFIC INSIGHT:
Over 1,500+ research studies worldwide confirm the therapeutic effects of molecular hydrogen in improving energy, reducing oxidative stress, and protecting against chronic diseases.
✨ IN ESSENCE:
Power of Molecular Hydrogen = Selective Antioxidant + Cellular Protection + Energy Boost + Anti-Ageing
